The initial challenge
The core problem was not just about publishing job listings. It was about creating a more reliable and more useful environment where several user types can act quickly without losing trust or getting lost in the interface.
Trust was fragile
Local recruitment and artisan services often suffer from weak verification, poor clarity and too few reassuring signals for users.
Mobile was the default
The product had to stay readable, fast and pleasant on smartphones, including under real network constraints.
Multiple jobs inside one product
Candidates, employers and artisans do not expect the same thing. The structure therefore had to stay simple while supporting several useful journeys.